Scaleup Launchpad

Subsoccer was born during a family holiday when founder Jarno Saarinen came up with the idea of a table football game or under table game, played with your feet. After years of development, failed prototypes, and persistence, the concept evolved into a patented product with global traction. Today, Subsoccer is partnered with major brands such as Adidas, UEFA, and Heineken.

Beaver Codes is the one-man company that’s not afraid to think outside the box. From building apps for website builders like Wix to creating custom software for a falafel restaurant, their innovative approach has taken them into unexpected territories. Now, as part of the international Scaleup Launchpad program, Beaver Codes is expanding its horizons further by diving into new markets in Finland and Estonia. In this interview, we explore how they’re combining tech with creativity and what’s next for their growing business.

Water damage is one of the most costly and disruptive issues for homes and businesses. Swedish scaleup Elementric is tackling this challenge head-on with innovative leak detection technology. By combining IoT and sensor expertise, their mission is to prevent water damage before it happens - making buildings safer, healthier, and more sustainable. Now, as part of our international Scaleup Launchpad program, Elementric is setting its sights on the Finnish and Estonian markets, aiming to expand its impact and forge key partnerships.

Recruitment can be complex—but Cruitify is making it easier. By developing tailor-made, cloud-based solutions, they help companies streamline hiring processes and create better experiences for both recruiters and candidates. With Norrköping as their base, they are now exploring new markets beyond Sweden as part of the Scaleup Launchpad program. We caught up with the team to hear their story.

Breaking into new markets is tough. How do you navigate unfamiliar business landscapes, attract investors, and build a scalable company? These were the key questions explored during the second Scaleup Launchpad workshop in Tartu, Estonia—a gathering that brought together 19 ambitious startups from Sweden, Finland and Estonia.